TECHNOLOGY

A short prompt can now produce a moving image, a product shot, a scene extension, or a talking character. That changes more than video production. It changes who gets to make video, who gets paid for it, who gets blamed when something goes wrong, and who must adapt fastest. The public debate often jumps between wonder and panic. One side sees a new creative tool. The other sees a machine built on other people’s work. Both views contain truth, but neither is enough. Generative